1. Sensory Study 1999 - 31% consumer recognition vs. Pillsbury (13%), Richs 8 (1.5%), and Otis Spunkmeyer (23%).
2. Sensory Study 1999 - Toll House preferred by 66% vs. Pillsbury at 32%, Toll House preferred by 55% vs. Otis Spunkmeyer at 40%, Toll House preferred by 65% vs. Richs at 31%.
3. New York Times, December 13, 1999.
