chocolate chips background

Our Story

Our story is about growth and long-term success, just like the Nestle® Toll House® chocolate chip cookie story, which dates back to 1939.

Baked with love.

At the heart of our business, is a vision to enrich the lives of others and serve up the Ultimate Dessert Experience.

Historic image of the Nestle Toll House
Ruth Wakefield photograph
Ruth Wakefield

The Nestle® Toll House® tradition began back in 1939 at the Toll House Inn in Whitman, Massachusetts, where proprietor Ruth Wakefield became known for the rich, indulgent desserts she baked for weary travelers. While experimenting one day, she chopped up a bar of Nestle Semi-Sweet Chocolate into tiny bits and added them to her cookie dough. Instead of melting through the cookie as she expected, the chocolate bits retained their shape, softening to a delicately creamy texture. The Toll House Cookie was born and quickly became a nation’s favorite!

The very first Nestle® Toll House® Café by Chip® opened for business in August 2000, in Frisco, Texas.

It’s About The Relationship

It’s not by chance that Nestlé® Toll House® Cafe by Chip® continues to grow and have a phenomenal loyal consumer base. Like any good relationship, it seems the real secret to success is the ability to deliver a certain energy or vibe and uncommon creations that keep our consumers coming back for more.

Our brand touches over 60 million customers per year. Primarily families, the customers experience fresh-baked Nestlé® confections prepared by passionate team members.

We believe unleashing the people and their passion for our brand in an inspired way, while staying focused on a purpose they can believe in, is an unstoppable force in the marketplace.

Family enjoying ice-cream
CEO and Founder, Ziad Dalal
Ziad Dalal, Founding partner

Ziad Dalal is the founding partner of the Richardson, Texas based Nestlé® Toll House® Café by Chip®, a Crest Foods Inc. company. With an uncompromising vision and successful background owning franchise concepts since 1985, Mr. Dalal’s primary focus is franchise strategy and development.

“My message is simple and to the point. We want Nestlé® Toll House® Café by Chip® to be the VERY BEST DESSERT CAFE in the world today! We embarked on this journey in 2000 with a vision and a whole lot of inspiration. We think that dessert should be exciting, whether you are having quite me-time, or making someone’s day with a gift. For us, dessert made with passion and imagination is more than just dessert – it’s a feeling that can take you on a journey. Where you take it is entirely up to you. Are YOU ready to join us on this journey?”