Our story is about growth and long-term success, just like the Nestle® Toll House® chocolate chip cookie story, which dates back to 1939.
The Nestle® Toll House® tradition began back in 1939 at the Toll House Inn in Whitman, Massachusetts, where proprietor Ruth Wakefield became known for the rich, indulgent desserts she baked for weary travelers. While experimenting one day, she chopped up a bar of Nestle Semi-Sweet Chocolate into tiny bits and added them to her cookie dough. Instead of melting through the cookie as she expected, the chocolate bits retained their shape, softening to a delicately creamy texture. The Toll House Cookie was born and quickly became a nation’s favorite!
The very first Nestle® Toll House® Café by Chip® opened for business in August 2000, in Frisco, Texas. What followed was an explosion of interest in developing bakery cafés across the US, Puerto Rico, Canada, and the Middle East.
It’s About The Relationship
It’s not by chance that Nestlé® Toll House® Cafe by Chip® continues to grow and have a phenomenal loyal consumer base. Like any good relationship, it seems the real secret to success is the ability to deliver a certain energy or vibe and uncommon creations that keep our consumers coming back for more.
Our brand touches over 60 million customers per year. Primarily families, the customers experience fresh-baked Nestlé® confections prepared by passionate team members.
We believe unleashing the people and their passion for our brand in an inspired way, while staying focused on a purpose they can believe in, is an unstoppable force in the marketplace.
Ziad Dalal is the founding partner of the Richardson, Texas based Nestlé® Toll House® Café by Chip®, a Crest Foods Inc. company. With an uncompromising vision and successful background owning franchise concepts since 1985, Mr. Dalal’s primary focus is franchise strategy and development.
“My message is simple and to the point. We want Nestlé® Toll House® Café by Chip® to be the VERY BEST DESSERT CAFE in the world today! We embarked on this journey in 2000 with a vision and a whole lot of inspiration. We think that dessert should be exciting, whether you are having quite me-time, or making someone’s day with a gift. For us, dessert made with passion and imagination is more than just dessert – it’s a feeling that can take you on a journey. Where you take it is entirely up to you. Are YOU ready to join us on this journey?”
Our path to success has been marked with many honorable industry awards.
Entrepreneur Magazine Franchise 500
Ranked 11 years and Ranked #1 in Category two consecutive years.
|2017 - Ranked 329||2015 - Ranked 277||2014 - Ranked 262||2013 - Ranked 249|
|2012 - Ranked 460||2010 - Ranked 233
1st in category
|2009 - Ranked 232
1st in category
|2008 - Ranked 213|
|2007 - Ranked 273||2006 - Ranked 267||2005 - Ranked 424|
Entrepreneur America’s Top Global Ranking
|2016 - Ranked 81||2015 - Ranked 93||2014 - Ranked 78||2013 - Ranked 144|
Restaurant Business Magazine Honors
|2009 - The Future 50
Fastest-Growing Emerging Chains in America
|2006 - Fast 55
Fastest Growing Franchise in America